Although there are many ways to market our products/services, we’re strong believers in bringing the advertisement to the people in living color so they can touch/feel the product they are going to receive.

Others’ experiences may be different, but one of the quickest ways we’ve found to generate business, especially this time of year (tax refunds), is home shows. You will find yourself among many other companies (we’ve been at shows that had 25 competitors), but realize that the prospects you are talking to are more often than not pre-qualified (i.e. – they have the money to spend), as they plunk down $20-$50 to get in. If you do something memorable (not just another cabinet display), you will make an impression. We just had a woman call who saw us 1 1/2 years ago at a local home show. She kept our info, as after she saw our product (we do an extensive demo of our cabinetry, which gets the prospect involved), she called us back because she liked our product better than what she saw at all the other booths. She was convinced because we involved her in the demo.

More cost-effective than showrooms, and guaranteed focused traffic… Never been at a show, even a small one, where we didn’t close business.

There are other methods, but unless you are creating brand recognition, I’m not a strong believer in print advertising as a main source of prospects, as you usually have to give something away (i.e. your money), to entice the prospect to even call. You know – “$500-$1000 off your project with this coupon”… blech! After all, you are usually competing with other ads, where everyone’s products are the highest quality, or they have the best price, or a lifetime warranty, blah, blah, blah.

Any opportunity where you can get a prospect to touch your product and experience it first hand is, in my opinion, the best spent money.