We are an Online Marketing Consulting Group for small and medium size pool and spa businesses. We have specialized in the pool and spa because we come from the industry.
Our story.
A few years ago, one of the founders of Pool Spa Internet Marketing Consultants, was in the middle of negotiating his new contract for Yellow Page advertisement with Verizon. He was the owner of the largest spa and pool repair company in the Los Angeles area, Precision Spa. The Verizon sales rep insisted that Verizon still was the best option for advertisement and that it was well worth it to spend up to $3,000 per month advertising with them in the So.Cal area. It was agreed that Verizon would use individual phone numbers and tracking code in each ad, and that Precision Spa would have access to monthly reporting.
As it turned out, to continue advertising with yellow pages was not such a good idea. Precision Spa figured out that over a period of a year (the length of the Verizon contract), each and every call coming from the yellow page ads cost $227. This was based on the tracking provided by Verizon of every incoming call to the office that was answered. Clearly, yellow page advertisement was not working as it once had.
Precision Spa turned to the internet for as a way to reach customers. They signed up with an internet marketing company that charged $1100 per month for PPC advertisement (paid click on Google/Yahoo/Bing). That all worked well until the economy started to collapse and they were forced to cut down on advertisement spending. They contacted the marketing company to ask for a rate reduction. To their surprise the marketing company cut their fees in half without blinking and did cut their rates even further after some negotiation. If a marketing company can drop their price in half without arguing, what kinds of margins do they have?
This started quite a few years of study and experimentation with all aspects of internet marketing for Precision Spa. For the last few years they have dominated the Los Angeles market with their search engine placement and positions.
We have started the Pool Spa Internet Marketing Consultant Group to help all businesses in our field with their internet marketing needs. We know exactly what needs to be done. We know how to get your business higher ranked than the Merchant Cirle’s, the Home Connection’s, the Service Magic’s etc. Those large companies that spend a fortune on their internet marketing. We are experts in SEO, web sites, social marketing, ppc marketing, press release marketing, directory submission, bookmarketing, article writing and submission etc etc. All of which will help you get up on top.
As a pool or spa company, you absolutely need a solid internet marketing foundation if you want to stay in business. 97% of all consumers are looking locally for YOUR Products and Services. That means that they are looking for YOU. We are here to make sure that they find you, not your competition
Contact us today, lets talk. Lets figure out where you want your company to go? How you want to grow? And see if we can help you get there.
All the best,
The Staff of Pool Spa Internet Marketing Consultants
